Privacy Policy

Effective Date January 1, 2020

Welcome to Artix Entertainment’s game network! We appreciate your trust in our products and services as we work to build great games for and with you.

Our Privacy Policy:

  • explains the information we collect when you use our Services
  • how we may use or share your information
  • how you can control your information
  • Applies to all Artix Entertainment, LLC websites, products, and services (“Services”), regardless of how you use or access them

You must accept the Privacy Policy and Terms of Service in full to use Artix Entertainment’s Properties. This policy only covers our Services. It does not apply to third party partners, vendors, or service providers you may interact with while using our Services.  If you have concerns about providing information to Artix Entertainment or its use as described in this Privacy Policy, please contact us via our Support Site. If you object to anything described in this Privacy Policy, please do not use our Properties.

Using, accessing, playing, or interacting with our Services will be treated as an agreement to the collection and use of your information in accordance with this Privacy Policy; acceptance of this Privacy Policy and the Terms of Service in effect at the time of use; consent to the use of your data for marketing purposes by Artix Entertainment and its business affiliates as described below

We do not require your information to gain access to our public websites; however, you will not be able to use or log into certain sites, products, services, or features that require registration. 

Artix Entertainment uses cookies on all our websites and products to help us collect and store this information. For more information on how we use cookies and how you can withhold or withdraw your consent to the use of your data, view our Cookie Policy or jump to How we Use and Share Information.

We may change this policy at any time; we will post any alterations or updates to this privacy statement. We may post additional notifications across our websites or send direct notifications. Please check the policy frequently; your continued use of our websites will be treated as acceptance of these changes from their effective date.

If you don’t understand any parts of the Policy, please Contact Us with any questions.
For Parents/Guardians: jump our Child Safety section

Table of Contents

Privacy Policy: Important Points
Scope of Artix Entertainment, LLC Privacy Policy
For Parents/Guardians: Child Safety 
Types of Information We Collect 
How We Use and Share Information 
Controlling and Updating Your Information
Types of communication you may receive
California Residents: Your California Privacy Rights
Nevada Residents
International Data Processing and EU Residents
Chat Logs and Message Boards 
Information Security
Updates to the Privacy Policy
How to Contact Us

Privacy Policy: Important Points

This is a summary of the most important points of our Privacy Policy.  It is important to read the full document. It takes priority if there are any misunderstandings or questions about the policy.

  • Personal information can identify you. It is important to protect it. It includes your real name, home and email addresses, and phone number.
  • We collect some information about how you use our sites and games.
  • We collect some information about your computer, including IP address, unique device IDs, and hardware information to trouble shoot bugs, crashes, and assist with account issues.
  • We collect and store some of the information you give us. We use it to operate and improve our websites and videogames.
  • We do not keep your information longer than we need to.
  • You can ask us to stop collecting your information whenever you want. If you do not want us to collect your information, you may not be able to use some parts of our sites and games.
  • We use your information to run our sites and games, to send you news, and to help you with issues
  • If you are over 13, we will collect an email address during account creation.
  • You can talk to other people in some of our games or sites. We may record what you or other people say, and review it to help keep you or other people safe.
  • Sometimes we get information from other companies, or share your info with them. We may use it with the information we collect. You can turn off our ability to get this information.
  • If you have any questions about this policy, write to us using this Contact Form.

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Scope of Artix Entertainment, LLC Privacy Policy

This policy applies to all Artix Entertainment Services, including:

  • websites, products, and services
  • mobile games and applications

It does not apply to third party websites, partners, properties, or systems you may interact with while using our Services, and you accept Artix Entertainment, LLC is not responsible for the security or privacy practices of such third party websites, properties, or systems.

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For Parents/Guardians: Keeping Your Children Safe

We recognize a special need to protect personal information received from children. This section explains your rights as a parent or legal guardian, the measures we take to provide children with additional protections, and the steps we take to comply with both the Children's Online Privacy Protection Act ('COPPA') the EU’s GDPR-K (‘General Data Privacy Regulation-Kids) acts. To learn more about COPPA, please see this information guide from the kidSAFE Seal Program.

In compliance with Children's Online Privacy Protection Act ('COPPA') and the EU’s GDPR-K (‘General Data Privacy Regulation-Kids) act, we have adopted the following policies regarding children under the age of consent in their country of residence. The “age of consent” is 13 years old within the United States and 16 within the European Union:

  • We do not collect or require the child to provide any personally identifiable information to create a Free Account if we know the child to be under the age of consent within their country of residence.
  • Whenever Artix Entertainment is aware that a child is under the age of consent, we require them to submit a parent/guardian’s email address for account creation and communication.
  • We do not collect or store any additional personal information given by underage users contacting us with questions or issues, and will only use the information while/if it is necessary for us to respond.
  • Artix Entertainment does not share, sell, rent or trade, your child's personal information to any third parties for their promotional purposes. Giving us consent to use your child’s information does not automatically grant consent for its disclosure to third parties.
  • To create an upgraded Subscriber Account, we require a parent or guardian’s email address and correct billing address. (Additional reasonable information may be requested if we encounter issues with processing your upgrade.)
  • The receipt of payment is considered actual, verifiable consent by a parent/legal guardian to the child’s use of our website, and to any information that was divulged as reasonably necessary to process payments, verify, and maintain the account.
  • We reserve the right to disclose your or your child's personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on Artix Entertainment.

Your email address may be used:

  1. To send a confirmation notice of your child's character registration and password information.
  2. To send the user or password information when your child has lost or forgotten their login information
  3. To respond to any questions, concerns or problems that you or your child has about a subscription.
  4. To contact you about any problem with your child's account or conduct in the game.
  5. To send out a newsletter to the subscriber email account

If we make material changes to how we collect information from children under 13, we will notify parents by email to obtain verifiable parental consent.

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Types of Information We Collect

Artix Entertainment, LLC collects, stores, and use the information you give us and that we receive from other sources. As set out in the chart below, this information is used to provide our Services; communicate with you about your account/s, our products, and for marketing purposes; and to better understand and improve our network of websites and videogames.

We provide social features on select websites and services that allow you to directly communicate with other users. When you use these features, we may collect and store the communications and information you provide. In some cases, your communications may be collected and stored without your knowledge (for example, if you are chatting with another user and we store a portion of their chat logs).

Please remember - any information you share with other users is public; they may copy, store, and share the contents of your communications without your knowledge.

Personal Information Types, Use, and Sources

Additional Information (California Collection Notice)

The chart above identifies the category of personal information we have collected in the last 12 months. For each category, we identify the source from which the information was collected, the purpose of collection, and the categories of third parties (if any) with which it has been shared.

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How We Use and Share Information

In addition to the information you give us, Artix Entertainment partners with third-party vendors, contractors, and service providers to provide additional services, features, advertising, or operational analysis (like shipping companies to fulfill merchandise orders and credit card processing companies localized to your region).

Both Artix Entertainment and our partners automatically record information about how you use and navigate our Services. We may collect information from them to supplement the info you give us and that we collect automatically.

All third party service providers working with us have agreed to abide by this Privacy Statement, and are specifically prohibited from using your personal information for promotional purposes. All of the third-party companies and service providers we partner with value the security of your personal information. Please note: Service providers may have separate privacy policies that govern their collection, use, and storage of information of information you provide directly to them.

Legal Basis for Collection, Use, and Storage of your Information

We use and share your information in accordance with the legal bases and guidelines outlined by governing bodies in the United States, European Union, and other entities.

Data within each of the categories of data above may be shared or combined with our vendors and service providers with your consent for the following purposes:

  • To operate our systems, deliver goods or services you have requested, or to assist us with marketing
  • With other players and/or the general public, through your use of certain features of our games and services;
  • To provide you with our games and services or for the purposes described in this Privacy Policy and as outlined in the Terms of Service
  • For legal reasons, in the event of a dispute, and/or if necessary, to protect the vital interests of any person

Your information is only collected, used, and stored as necessary, for as long as is necessary and relevant to your use of the Services and our operations. Personal information is deleted from accounts flagged as “inactive or abandoned” unless we are required by law to retain it.

The legal bases for collecting, using, and storing your account include:

  • Your consent to the processing, which you may revoke at any time
  • As is necessary to uphold the Terms of Service and to maintain our network of websites and products
  • To comply with court orders, exercise or defend legal claims, or other legal obligations
  • Where necessary for public interest,
  • Where necessary for the legitimate interests of Artix Entertainment or that of our third party partners

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How Your Information is Shared

When you share information while using Artix Entertainment products, sites, or services, you are providing that information to Artix Entertainment, LLC unless specifically stated otherwise in that location or in this Privacy Policy.

Artix Entertainment may use third party contractors, vendors, or service providers to collect and process personal information on its behalf on occasion. We may supply your personal information to external vendors who provide a service to us (such as shipping companies to fulfill merchandise orders and credit card processing companies to bill you for goods and services) For instance, if you purchase merchandise from HeroMart, your information will be collected by Shopify, a digital store platform. If you do not want your information shared, you can control the transfer of information by not using the service or not sharing the information.

In these instances, Artix Entertainment, LLC controls the use of your data via written agreements which conform to this Privacy Policy.

Our sites, services, and products may include certain social media features such as the Facebook "Like" button and/or widgets such as a Share button. These features may collect your Internet Protocol (“IP”) address, which page you are visiting on our websites, and may set a cookie to enable the feature to function properly. Social media features and widgets are hosted by a third party or hosted directly on our websites. Your interactions with these features are governed by the privacy policy of the company providing it.

Please be aware that although we cannot control all of the activities of the third party vendors and service providers to whom we provide data, and while we cannot guarantee that they adhere to the same privacy and security procedures as Artix Entertainment, we will take all reasonable steps to ensure that they will sufficiently protect personal information.

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on Artix Entertainment.

By continuing to use our Services, you agree that Artix Entertainment may collect and process the information identified in this Privacy Policy with the use of third party partners located in and outside the United States, as well as to transmit such information for overseas processing.

Controlling and Updating your Information

Artix Entertainment respects your privacy and your choices in the use and sharing of your personal information.

  • You control the information you provide and how we use it.
  • You may choose to control how and what we share with our third parties and service providers by contacting Player Support or contacting our third parties directly. Before disclosing Information to third parties, we recommend you check their respective privacy policies for further details.
  • We do not require your information to gain access to our public websites; however, you will not be able to use or log into certain sites, products, services, or features that require registration.
  • We will keep your information as long as needed to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements.
  • If you visit our site, we collect and store temporary session cookies. For more information on Cookies, how to control or disable them, please see our Cookie Policy.

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Opting-Out, Updating, or Removing Your Personal Information

Contact Player Support at any time to request the following:

  • Opt out of providing any information by choosing not to complete any form requesting it
  • You may withdraw your consent or object to the processing of your data with reasonable notice to Artix Entertainment

You have the ability to do the following at any time by logging into your Account Management page:

  • View, correct, update, or request the deletion of your personal information
  • Opt-out of receiving email newsletters and promotional communications

You may also opt out of receiving email communications by following the instructions at the bottom of any email newsletter.

Please note: we may take reasonable steps to verify your identity and the authenticity of your request.

Withdrawing Consent and Removing Your Information

You may withdraw your consent or object to the processing of your data with reasonable notice to Artix Entertainment. If you choose to withdraw your consent to the collection, use, or sharing of your information, your access to our Services may be impacted.

A member of the Player Support team will respond with more information about the impact of withdrawing your consent. Before we process your request, we may ask you to verify your identity to ensure we take the action on the appropriate accounts and information.

In select situations (such if you have purchased an account upgrade or merchandise), we may not be able to remove personal information we are legally obligated to keep. If this occurs, we will contact you directly with more details.

Residents of the European Union: You have the right to file a complaint with the Data Protection Commission without impacting any other rights you may have. 

If you wish to cancel your account or request that we no longer use your information to provide you services please contact us.

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Types of Communication You May Receive

We will only use your email address or other contact information to send you information related to our Services. These types of communication may include the following:

  • Service or Account-related announcements g. network update notices, account security reminders, or alerts of suspicious activity on your accounts. Generally, you may not opt out of these communications, as they are not promotional in nature.
  • Customer Service communication g. “welcome” emails upon account creation to verify your username and password, or in response to your direct queries regarding your account, payment, or technical issues
  • Recruit a Friend If you choose to refer your friends to our Services, we will ask you for their email address in order to contact them. We will automatically send your friend a one-time email inviting him or her to the website. This information will not be stored beyond that initial contact.

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Notice to California Residents

Without being discriminated against for exercising these rights, California law gives its residents the right to:

  • Request the disclosure of the personal information we collect from you
  • Request the deletion of that information
  • Opt-out of the sale of your personal information (reminder: we do not sell your personal information) subject to certain restrictions.
  • Designate an agent to exercise these rights on your behalf.

For security purposes, we will verify your identity (or that of your designated agent, where applicable) – in part by requesting certain information from you -- when you request to exercise your California privacy rights. 

We will not deny, charge different prices for, or provide a different level of quality of goods or services if you choose to exercise these rights.

Please note that we do not knowingly sell the personal information of minors under 16 years of age without legally-required affirmative authorization.

See our complete Cookie Use Policy

Right to request access to your personal information

California residents have the right to request disclosure of the categories of personal information that we collect, use, and share as well as the specific pieces of personal information we have collected. Requests may be made up to two times in a 12-month period. Please note: certain information may be exempt from such requests under California law.

Right to request deletion of your personal information

You also have the right to request the deletion of the personal information we have collected from you. Please note: certain information may be exempt from such requests under California law. Additionally, certain types of information are required to enable your use of our Services. If you request deletion, you may not be able to use or log into certain sites, products, services, or features that require registration 

A member of the Player Support team will respond with more information about the impact of requesting deletion. For security purposes, before we process your request, we will ask you to verify your identity -- including requesting information from you -- to ensure we take the action on the appropriate accounts and information.

We may request additional information if we believe your account has been compromised. If we have reason to suspect the security of your account has been compromised, then we will request additional information from you to match with our existing records to verify your identity, depending on the nature of the request and the sensitivity of the information requested.

If we cannot verify your identity or are unable to complete/comply with your request in any way, we will respond to you (or your authorized agent, as applicable), with the reasons why we could not comply with the request.

How to request access or deletion

California residents may exercise their California privacy rights by submitting a request to us through our Player Support Center.

Authorized Agents

California residents may designate an agent to make requests to exercise your rights under the CCPA. Artix Entertainment will take steps both to verify the identity of the person seeking to exercise their rights and to verify that your agent has been authorized to make a request on your behalf through providing us with a signed written authorization or a copy of a power of attorney.

Signed, written authorization notices may be mailed to:

Artix Entertainment: CCPA Request
16506 Pointe Village Drive
Suite 201, Lutz FL
33558 

Sale of Personal Information

California residents may opt out of the “sale” of their personal information, as defined by the CCPA. California law broadly defines “sale” in a way that may be interpreted as the type of “sharing” included when we allow third parties and service providers to receive certain information about your use of our Services, such as Cookies, IP address, and/or browsing behavior, to deliver targeted advertising on the Properties or other services.

We will never share, sell, rent, or trade your personal information with/to any third parties for their promotional purposes. 

We gather advertising and analytics information from third parties to help support our marketing initiatives and to improve our Services. Targeted advertising purposes this information includes demographic and statistical information, device information and identifiers, connection and usage data, geolocation, and social media information. To opt out of the use of your data for advertising purposes, or for purposes that may be considered a “sale” under California law,, please contact us through our Player Support Center.

California Shine the Light Law

California Civil Code Section 1798.83 permits our users who are California residents to request and obtain certain information regarding our disclosure of personal information to third parties for their direct marketing purposes.Please note: we do not share your personal information with unaffiliated third parties for their own direct marketing purposes. For inquiries regarding our disclosure policy, please contact us via our Player Support Center.

Privacy Rights for California Minors

California law permits residents under the age of 18 to view, correct, or remove information provided by you or publically posted by you. This can be done via the following methods:

  • Game or account-related information: log into your Account Management site
  • Online forum messages or forum profile information: log into your Artix Entertainment Forum account
  • Contacting Player Support through our Support Center
  • Writing to us at:
Artix Entertainment, LLC: CCPA Request
P.O. Box 2005
Land O' Lakes, FL 34637

You will need your password to access your personal account or to request the above from a member of our Support Team. We will be happy to review, update or remove Information and/or content as appropriate. Residual copies of Information and/or content that have been removed from your account and/or the Properties may remain in our backup systems until the next regularly scheduled data removal. We may still retain your Information to resolve disputes, enforce our user agreement, or comply with legal requirements; in this case, your personal information will be blocked from use for any other purpose.

Please remember - any information you share with other users is public; they may copy, store, and share the contents of your communications without your knowledge.

Do Not Track

California Business and Professions Code Section 22575(b) permits California residents to request information on how Artix Entertainment responds to Web browser "Do Not Track" settings. As Do Not Track is a standard that is currently being developed, Activision does not take actions to respond to Do Not Track settings, and instead we adhere to the standards set out in this Privacy Policy.

If you would like to find out more about Do Not Track you may find the following link useful: http://www.allaboutdnt.com/.

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Notice to Nevada Residents

Under Nevada law, Nevada residents who have purchased goods or services from Artix Entertainment may opt out of the “sales” of “covered information” (as defined by Nevada law) for monetary consideration. “Covered information” includes your first and last name, mailing address, email address, phone number, or an identifier that allows a specific person to be contacted either online or physically.

As noted above, we may share your personal information with certain vendors, service providers, or other third parties that assist Artix Entertainment, LLC in creating a better experience for you while using our sites, services, or products. We do not believe our sharing in this regard qualifies as a sale under Nevada law. If you are a Nevada resident, you may submit a request to record your preference to opt out by contacting us through our Support Site using this Contact Form.

Please note: we may take reasonable steps to verify your identity and the authenticity of your request.

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International Data Processing and EU Residents

We are an international gaming company, with users and third-party partners located around the world. When you use our Services, your information may be processed anywhere we or our partners do business, for the purposes set out in this Privacy Policy. This may include regions outside your country or area (including countries outside the European Economic Area).

The data protection laws of the United States, European Union, or other countries may not be as comprehensive or stringent as those of our country of residence/origin. Wherever your information is processed or transferred, Artix Entertainment and our third-party partners will take all reasonable steps to ensure the safety and security of your personal information and privacy.

By using our Services, you consent to your information being transferred and processed in countries outside your country of residence.

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Chat Logs and Message Boards

We create and store logs of both private and public chat conversations (“Chat Content”), activity, and gameplay patterns. We reserve the right (but have no obligation to) monitor all messages sent while using our Services. To request removal of your personal information from our message board or forums, contact us.

You acknowledge and grant permission for Artix Entertainment to review, monitor, disclose, censor, delete, or otherwise remove chat content and other private user activity within company games, websites, or on any part of our Services for the purpose of preventing breaches of this Agreement and of other Company prohibitions on unlawful or abusive activity. Accordingly, you acknowledge that you have no privacy rights whatsoever in Chat Content or any other content you create or use on our websites. Use of the message board and forum are separate from any Artix Entertainment game account. Accounts must be created separately and are subject to the Terms of Service.

If you use a message board or forum on any Artix Entertainment website, be aware that any personally identifiable information you submit can be read, collected or used by other users, and may be used to contact you. We are not responsible for the personally identifiable information you choose to submit in these forums.

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Information Security

The security of your personal information is important to us and our third party vendors. When you enter sensitive information (such as credit card number) on our site or a third-party partner’s site, registration or order forms, both Artix Entertainment and our third party vendors encrypt that information using secure socket layer technology (SSL).

We follow generally accepted industry standards to protect the personally identifiable information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

You are the owner of your personal information, and you can choose to share it with us. If you do, you acknowledge the risks outlined above, and the measures we take to mitigate them.

If you have any questions about the security of our website, please contact us.

Credit Card Processing

Artix Entertainment utilizes a credit card processors to process your payments while on our site. They may share your name, email address, and payment information with us for the purpose of fulfilling your subscription request.

Alternately, you have the option to use the following payment options, which do not require credit cards: Xsolla, PayPal, OpenBucks, Artix Points, or by mailing in payments directly.

If you have questions regarding our partner's privacy practices or how they use your child's personal information, please contact us.

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Updates to this Privacy Policy

We may change this policy at any time; we will post any alterations or updates to this privacy statement. We may post additional notifications across our websites or send direct notifications. Please check the policy frequently; your continued use of our websites will be treated as acceptance of these changes from their effective date.

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How to Contact Us

If you have any questions or comments about this Privacy Policy, please contact us online or write to us at:

Artix Entertainment, LLC
P.O. Box 2005
Land O' Lakes, FL 34637

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